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Section 2-714(c) provides that incidental or consequential damages may be recovered in an action for breach of contract or breach of warranty. 13 Pa.C.S.A. § 2-714(c). Consequential damages include 'any loss resulting from general or particular requirements and needs of which the seller at the time of contracting had reason to know . . .' 13 Pa.C.S.A. § 2-715(b)(1). Consequential damages may be limited or excluded unless the limitation or exclusion is unconscionable. 13 Pa.C.S.A. § 2-719(c). Section 2-302 of the U.C.C. allows the court to refuse to enforce the contract as a whole or any single clause or group of clauses if permeated ...