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One of the principles underlying section 2-207 is neutrality. If possible, the section should be interpreted so as to give neither party to a contract an advantage simply because it happened to send the first or in some cases the last form. See J. White & R. Summers, § 1-2 at 26-27. Section 2-207 accomplishes this result in part by doing away with the common law's 'last shot' rule. See 3 R. Duesenberg & L. King, § 3.05[1] [a] [iii] at 3-73. At common law, the offeree/counter-offeror gets all of its terms simply because it fired the last shot in the exchange of forms. ...