P and D entered into an oral franchise agreement for P to have the right use the AMF trade name, trademark, or service mark in order to sell pool tables and related accessories. They executed a written E-Commerce Dealer Agreement. The e-commerce agreement provides that 'the determination of any dispute or claim arising under the Agreement or any invoice or agreement executed pursuant to this Agreement will be settled by binding arbitration in Richmond, Virginia.' It also has a merger clause which states that the 'agreement constitutes the entire agreement between the parties and supersedes all prior agreements, oral and written.' D sent a termination letter which made no mention of the e-commerce agreement. P sued for damages from the cancellation of the oral franchise agreement. D removed the matter to federal court. D then filed a motion to dismiss or in the alternative to compel arbitration. The district court found that the e-commerce agreement did not address P's ability to promote or sell D's products; it concluded that Suburban's underlying claims did not arise under the e-commerce agreement. It denied D's motion and D appealed.