In Re California Innovations, Inc.

329 F.3d 1334 (2003)

Facts

P filed an intent-to-use trademark application for CALIFORNIA INNOVATIONS and Design for a large number of different goods from auto accessories to leather bags. Eventually, the PTO refused registration under § 1052(e)(3), concluding that the mark was primarily geographically deceptively misdescriptive. The TTAB upheld the PTO's refusal to register the mark and concluded that the mark was primarily geographically deceptively misdescriptive. P appealed.