Nature of the Case
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Facts
P filed an intent-to-use trademark application for CALIFORNIA INNOVATIONS and Design for a large number of different goods from auto accessories to leather bags. Eventually, the PTO refused registration under § 1052(e)(3), concluding that the mark was primarily geographically deceptively misdescriptive. The TTAB upheld the PTO's refusal to register the mark and concluded that the mark was primarily geographically deceptively misdescriptive. P appealed.
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