A

Trademarks. See Abercrombie & Fitch Co. v. Hunting World, Inc., 537 F.2d 4, 9 (2d Cir. 1976). Word marks have been characterized according to a standard set out by Judge Friendly in Abercrombie. Word marks are classified according to whether they are generic, descriptive, suggestive, arbitrary or fanciful. Of course, generic words are never afforded trade mark protection, descriptive marks are protected only if the trademark owner shows that the mark has acquired distinctiveness through consumer recognition, and suggestive, arbitrary and fanciful marks are considered inherently distinctive and protectable without any showing of acquired distinctiveness. A party asserting that it has a ...